Why didn't they just do this to begin with????

Barb and I were at the store the other day, and the nice lady offered me some Skippy Natural Peanut Butter... it was awesome, and only 2 bucks a jar! Then I looked at the ingredients:

Peanuts

Palm Oil

Salt

Sugar

This was some of the best peanut butter I've ever had, and it made me wonder... why didn't they just make it this way all along... rather than all the stuff in regular Peanut Butter:

Roasted Peanuts, Sugar, Partially Hydrogenated Vegetable Oils (Cottonseed, Soybean and Rapeseed) to Prevent Separation, Salt.