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A REMAKE OF THE SUPER BOWLS SHUFFLE 1/26
Tuesday January 26, 2010
Posted 2 years ago by
Chuck Lakefield
Boost Mobile, part of the Sprint Prepaid Group, will air a 30-second spot during the first quarter of Super Bowl XLIV. Boost’s first-ever ad to run during the big game, titled ‘The Boost Mobile Shuffle’ will feature a parody of the iconic 1985 music video crew and reunite the original shufflers: Jim McMahon, Mike Singletary, Richard Dent, Willie Gault, Otis Wilson, Steve Fuller and Maury Buford.
The centerpiece of the ad is an off-beat re-creation of the 1985 music video using most of the players, the editing techniques and the same look as the iconic original. Legendary coach Mike Ditka also makes a special cameo appearance in the spot.
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